Many hoteliers are often surprised by their center's experience usage when it comes to hotel business centers. From the number of necessary machines and pages printed to utilizing key data points such as search queries, getting dialed into usage is an essential component a hotelier will need to understand to realize the full potential of their hotel business center.
Understanding usage, hoteliers can then plan for downgrades or upgrades - and even new equipment - that could impact the bottom line.
For example, if hoteliers see that a business center is being used heavily for printing, they may want to invest in a new printer with a higher speed and quality. Or may decide to add mobile printing to accommodate guests.
Alternatively, some hoteliers feel that guests using Mobile Devices may not need as many computers and may want to consider the location or number of computers.
But first, you need to understand what's in use and what's not.
By understanding how hotel business centers are being used, hoteliers can make better-informed purchasing decisions.
This starts with the right analytics.
Hotels should make decisions based on factual statistics. For example, with TTI's proprietary software, a hotel manager can see which links generate the most hits and adjust their advertising/hotel promotion to that.
Tactics such as incorporating links for local attractions, maps, mobile printing, etc., could reduce the hotel's dependence on front desk or concierge staff. When hoteliers have these tools, they can adjust their software as needed. This will increase hotel sales, and hoteliers can also expect an uptick in customer satisfaction.
The key is to know what your hotel business center is being used for and understand how that ties into revenue generation. With analytics that allows you to connect direct links to hotel usage, hoteliers can take those statistics and apply them to hotel budgets. This will give hoteliers a clear understanding of how hotel business centers tie directly into hotel revenue generation.
TTI's portals offer managers a place to update the links, pictures, and messaging. Information such as local happenings, transportation, or even where to enjoy happy hour is viable hotel business center links that hoteliers can utilize for hotel promotion. Hotels can even time when messages will appear on the desktop.
Of course, while the look and functionality of the hotel business center are essential, the most critical aspect of design is that it works and works as securely as possible.
That's why TTI's portal, underneath all the new bells and whistles, is the same secure and easy-to-use software that we have been developing for over a decade.
Once a session starts, the user will be treated to a standard desktop (Windows, Mac, or Both!) that they are familiar with, all backed by 24/7 live technical support, remote monitoring, and proactive maintenance.
First of all, hoteliers need to know how hotel business centers are used. As mentioned above, hotel managers can adjust hotel usage and hotel promotion according to these statistics.
Beyond this, hoteliers need to be aware of the latest security threats and how their hotel business center solutions can combat them. Security should always be a top priority when planning your hotel's budget - after all, what good is a state-of-the-art hotel business center if your guests' data is at risk?
The hotel business center should be a hotel asset, and hoteliers can make an informed decision to invest in one, thanks to Usage and Security Analytics insights.
At TTI, we believe hotel business centers should never become a liability for hoteliers. With Usage and Security Analytics, hotel managers will have the tools they need to make more informed purchasing decisions and keep their hotel business centers up-to-date with the latest security threats.
Want more? Reach out to see how we can save and add to your hotel's bottom line.