The year 2020 may have been one of the hardest years in the history of hospitality. Shutdowns, layoffs, and remote work caused hoteliers to shift focus from business development to finding creative ways to bring in revenue during an extreme downturn.
Following the worst year in the history of the travel industry, hotels anticipated a modest recovery of visitors in 2021. Then, unexpectedly, occupancy increased during the spring and has continued throughout the summer and fall months, leaving hotel owners with a surge of guests but with a lack of staff.
That could be a trend that's here to stay. Hotel technology solutions could be the answer.
According to a survey by Joblist, half of former hospitality workers said that they wouldn't return to their previous job in the industry, with a third of workers stating they weren't even considering reentering the industry. Hoteliers are not prepared.
Is the answer as straightforward as raising pay to attract staff? Maybe. However, added staffing costs will raise operating costs. We are here to offer another solution that could save hotels money and improve the guest experience. You can work around staff shortages while also allowing your guests to enjoy a technologically advanced experience.
Hotel technology is constantly evolving, and new features are introduced daily. Properties can increase productivity and ultimately generate more revenue when partnered with the right hotel technology partner. Hoteliers seek technology to expedite guest transactions, improve operational efficiencies, and protect assets from false chargeback claims and erroneous personal identification. Create a solution that leaves your property better prepared.
Let's explore some ideas below.
TTI addresses these needs and more with Scan2PMS, which instantly captures guest data from driver’s licenses, passports, and IDs. Scan2PMS is a customized application that utilizes Optical Character Recognition (OCR) to capture relevant ID data and populate it into appropriate fields. Scan2PMS can easily be integrated with third-party applications, including most Property Management Systems.
Here are a few ways Scan2PMS can help mitigate staffing issues.
Speeds up the check-in process
Hotels often have a new guest arriving every few minutes. With line-ups forming, Scan2PMS can help streamline the check-in process by avoiding the need to manually enter each guest's data into a property management system.
With the ability to scan IDs, the staff is freed up to handle other guest requests during peak hours rather than having them spend time entering data into computers.
Improves the quality of your data
ID errors are expensive for hotels that are liable for false chargeback claims or name misspellings on credit card forms. Scan2PMS eliminates this liability and protects your brand by scanning IDs and eliminating error rates.
Provide the security of saving a copy of the ID
In today’s digital world, people are more conscious of their privacy. If a guest needs to reference their ID during check-in or for another reason, Scan2PMS can save a copy of the ID for your records.
Mobile printing enables guests to print directly from their mobile device (laptop, smartphone, tablet) to designated printers at your property, freeing up staff to focus on other tasks. This is especially helpful when a line is forming, making guests feel more valued and allowing staff to assist with additional needs. Best of all, TTI's mobile cloud printing solutions are secure, confidential, and easy to use with no hotel assistance.
Adding lobby computers and tablets not only offers guests the opportunity to travel lighter but they can also be preloaded with hotel information and details about local restaurants and attractions. No need to bog down your front desk staff with those types of requests. We help you customize this.
Here at TTI, our lobby computer & tablet options are:
There are more than 1.7 million hospitality industry job openings across the United States on any given day. About 60 percent of these jobs are in hotels.
While hotel managers and hotel owners should continue to keep employees satisfied, technology may be able to help your hotel stay ahead of staff shortages. While also creating efficiencies and therefore saving your property money down the road.